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When Peasant Art Craft Strikes a Fashion Designer

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Peasant Art Craft on Paris Catwalk

In 2011, a Romanian peasant stepped up on the catwalk. He didn’t read any fashion magazine, doesn’t have any degree in fashion. He didn’t chase any couture stage dream. Yet, he made it to Paris.

Couture Artisan
Skinner Constantin Juravle – A Haute Couture Artisan

Constantin Juravle is a Romanian skinner (furrier), born on January 26, 1949 in Straja (Bukovina). His father and both grandparents were skinners. He creates traditional coats from sheepskin pelts and hides. His handmade clothes are being worn by famous singers and catwalk models. He collaborated with the French designer Philippe Guilet.


Staging a haute couture means creating incredible, memorable collections. The budget was no limit for Guilet. Inspired by the Romanian crafs, he came up with the idea of staging its folk tradition. To complete the ambitious plan, he worked with 50 skilled peasants. The authentic pattern was preserved by his team, formed entirely of Romanian artisans.

Romanian Crafts

In march 2011, he found Constantin Juravle. A brief look at his leather waistcoats was convincing enough. He had found a great leather artisan. After two months, he returned and they agreed to collaborate.

The designer provided him with all the materials needed. He brought the leather hides and pelts from Bistriţa.

100%.ro Traditional Romanian Fashion Show signed by Philippe Guilet

On November 5, after months of work, the folk fashion collection “Prejudice” was presented for the first time at the French Embassy. On December 10, 2011, the artisan steps up on catwalk, in Paris.

Folk Fashion

The collection counted 31 outfits. Constantin Juravle made 10 leather pieces.

  • Long lamb leather and astrakhan coat & skirt.

 

Folk Tradition

 

Folk Fashion

 

Folk Fashion

 

Folk Fashion

 

Folk Fashion

  • Long sleeveless waistcoats

Romanian Crafts

  • Hand embroidered vegetable tanned leather dress (holita).

Folk Fashion

Folk Fashion

 

Folk Fashion

Mr. Juravle was kind enough to share some secrets about the making of a traditional waistcoat.




 

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